&Honey Shampoo: A styling product made from pure honey extracts up to 90% of the ingredients that is highly effective. The use of top quality manuka and acacia honey work as natural humectants locking in moisture for up to 40% longer than normal shampoos. All of this nourishing hydration makes &Honey Shampoo a great shampoo for dry or damaged hair — honey is incredibly hydrating, and contains many of the essential vitamins needed to improve condition over time.
The formula is sulfate and silicone-free — you would be surprised to find that a lot of shampoos have these ingredients, which can irritate the scalp or build up in your hair. Antonelli said that dermatologists often suggest using sulfate-free shampoos for people with sensitive scalps or who have eczema, as sulfates can strip the natural oils from your hair. By not using these harsh chemicals, &Honey Shampoo cleanses softly whilst leaving the scalp as nature intended and fills a growing demand from 60% of consumers looking for gentler SLS-free products.
Honey Shampoo is also enriched with royal jelly and propolis that offer antioxidant protection against environmental factors. Antioxidants In Hair Care Reduce Breakage By Up To 30% Studies show that antioxidants in hair care can decrease breakage as much as up to 30%, which is critical for the maintenance of strong, elastic and tensile-resistant strands. When it comes to pollution filled environments, and constant UV radiation (hi California!) these free radical fighting antioxidants act as a natural shield allowing hair to maintain its integrity while also appearing more shiny.
Enhanced sustainability is another great aspect — &Honey employs eco-friendly packaging and ethically sourced ingredients. Seventy percent of beauty consumers stated their values most focus on sustainable and cruelty-free products, so this commitment offers a solution for those shoppers. The sustainability concept has also become an effective driver of brand loyalty, as more consumers lean to those brands doing their part in addressing some form of environmental concerns.
To quote environmental activist David Suzuki: — “ Change is never easy and it often creates discord, but when people come together for the good of humanity and the Earth they can accomplish great things” The brand’s commitment to caring for both the health of our hair and world is emblematic of this belief, creating a holistic product that nurtures human needs while protecting those found outside as well.
&honey shampoo is the permanent solution for anyone in need of deep moisture, protection and sustainability while treating their hair.