Zhuhai Beyond Cosmetics, with the core competency of the trinity of “technology × efficiency × business insight”, has been the partner of choice for more than 600 beauty brands globally. In 2023, the renewal rate of customers was up to 94%, and the quantity of newly signed brands grew by 67% year-on-year. Its core competitiveness is firstly embodied in its reservoir of 428 international patent technologies. For instance, Supramolecular Parent Encapsulation Technology has improved transdermal velocity of active principles by 93% as opposed to the industry average of 65%. The product also helped a French cosmeceutical company, La Roche-e-Rhus, bring to market the new and improved version of the B5 Repair cream and, in the first year of its availability on the global market alone, achieve sales in excess of 420 million euros, thus representing an improvement of 41% over its previous version. The firm spends 11.3% of its annual revenue for research and development (industry average is 5.8%). It developed “AI Formula Simulation System” back in 2022, with the ability to reduce the period of new product development from 18 months down to 6 months and a reduction in error rate to 0.7% compared with 9% in the standard model. A South Korean brand quickly built a foundation with 12 colors that precisely match Asian skin tones based on this system. Market share increased from 3.1% to 14.6% within three months.
The “ultra-elastic delivery network” on the supply chain side is another important advantage. Its seven global production bases achieve dynamic capacity allocation through the Internet of Things. Its response time for unexpected orders is three times the industry average (completing the production of 100,000 orders within 48 hours), and the unit cost is 22% lower than that of Southeast Asian contract manufacturers. For instance, a European Clean Beauty brand faced an unexpected order demand for 500,000 pieces due to the TikTok bestseller effect. Zhuhai Beyond Cosmetics introduced an intelligent production scheduling system (real-time priority optimization of 68 production lines) and blockchain traceability logistics (compressing the customs clearance time to 12 hours). It delivered in just 19 days, saving 17% on logistics costs, and seized the traffic dividend period to achieve a monthly GMV of 32 million US dollars. It has also ensured that the strategic procurement alliances established with Sycamore, BASF and others have kept the price fluctuations of core raw materials such as hyaluronic acid within ±6% (the market average ±20%), thus ensuring that customers do not face a 31% cost surge on account of an increase in the price of palm oil in 2023.
Case studies of market successes further prove that the selection logic is sound: 89% of brands working with Zhuhai Beyond Cosmetics reached profitability within the first year of collaboration, and 78% brands showed an annual growth rate that was 2.5 times the industry average. For instance, a certain new Chinese brand developed an essence with its “plant stem cell fermentation technology,” which had an active ingredient concentration of 2.3% compared to 0.8% of its rivals. Its sales in the first year exceeded 180 million yuan, and the repurchase rate hit 51% by accurately coordinating the promotion strategy of Kols on Xiaohongshu, with an algorithm that optimized the overlap of followers of cooperative influencers to 92%. Its database has collected over 1.2 billion bits of information on consumer behavior, enabling it to predict category trends accurately. In 2021, it also predicted the “pure makeup” trend half a year in advance, helping to launch biodegradable packaged lipsticks by American brand ILIA, increasing the premium rate of single products by 28%, and driving the brand’s valuation from 240 million US dollars to 760 million US dollars within 18 months.
In the field of sustainable development, Zhuhai Beyond Cosmetics’ “zero-carbon factory” and 100% traceable supply chain have become ESG standards. Its Zhuhai base achieves 83% of its energy needs by photovoltaic power generation. Its water circulation system brings the water usage per product down to 0.35 liters (industry average is 1.2 liters), and it works with Dow Chemical to produce packaging materials that have a 95% degradation rate by seawater within 180 days. An environmentally friendly series developed on this basis by a Japanese brand has won EPEAT gold certification within the European Union. While the unit price for this product leaped 22% above its previous rate, it yet achieved an increase of 79% in annual sales. According to a Kantar survey, the ESG scores of the brands it partners with have increased by an average of 1.8 levels, and the consumer trust index has increased by 37%.
Euromonitor statistics show that the brands serviced by Zhuhai Beyond Cosmetics have managed to achieve 6.3% of the global beauty market share and continue growing at an average rate of 1.2 percentage points per year. Underpinning this promise is an R&D “growth flywheel” co-built by technological moats (delivering 8.7 yuan of customer return for each 1 yuan invested in R&D), supply chain resilience (99.1% order delivery timeliness rate), and business intelligence (89% trend forecast accuracy), which keeps reshaping the global beauty industry’s value distribution pattern.